Regenerative entrepreneur cultivating impact that reconnects people with nature.

About tara //

Tara Lynn Hubbard is a regenerative entrepreneur rooted in a century-old family enterprise on Florida’s Gulf Coast. Her life has been shaped by saltwater, citrus groves, and a deep belief in the healing power of nature. Guided by a belief that business can be a force for regeneration, she has founded and grown ventures in wellness, tourism, and community impact—each designed to reconnect people with nature.

She leads Wonderfield Farm, a rewilded citrus grove turned agritourism sanctuary; Hubbard’s Ferry, a next-generation waterborne transit company linking people and place across Tampa Bay; and multiple impact projects such as the Egmont Key Alliance and The Sunline, which advance regional collaboration for coastal restoration and community resilience.

Carrying forward her family’s maritime legacy while shaping a global vision, Tara’s work centers on creating socio-ecological systems where people, nature, and enterprise thrive together. Her compass remains simple: to cultivate nature connectedness and create the conditions for life to flourish.

Curiosity - Integrity - Connection - Stewardship - Resilience -

Path of practice

Tara’s work is a living, breathing practice. Each project, business, and collaboration forms part of a larger tapestry: a portfolio of impact that reflects who she is and what she stands for.

From designing wellness retreats and agritourism sanctuaries to stewarding companies, nonprofits, and ecological initiatives, her path has been less about titles and more about tending possibilities. Each chapter has deepened her ability to listen to place, respond to community, and weave care for people and planet into the heart of enterprise.

Her path of practice is the story of experiments and commitments, of vision carried into action, and of a lifelong devotion to regeneration—creating conditions where nature, communities, and future generations can flourish.

Tara co-founded Wonderfield Farm in 2019, transforming a retired citrus grove into a thriving agritourism and retreat destination. She led branding, site planning, and project design to establish Wonderfield as a hub for wellness, agriculture, and community events - hosting gatherings from the Florida Permaculture Convergence to the Rogue Food Conference. Tara has grown Wonderfield into a model for regenerative land use, agritourism, and nature-connected hospitality in Florida.

www.wonderfieldfarm.com
As co-owner of Hubbard’s Ferry, Tara has led the company into its next chapter as Tampa Bay’s premier passenger ferry operator. She secured the winning bids for both the 2021 Pinellas County RFP, operating ferries to Egmont and Shell Key, and the 2025 PSTA contract for Tampa Bay’s regional service. Under her leadership, the company adopted the Passenger Vessel Association’s Green Team framework and implemented a plastic-free protocol, eliminating single-use plastics across all vessels. She also helped lead a multi-partner coalition in the Great Egmont Key Cleanup after the 2024 hurricanes, which was able to remove 23,240 lbs of trash and debris off the island.
www.hubbardsferry.com
After a few years of work through the environmental nonprofit she cofounded - planting 300+ trees along the trail and engaging with trail users, businesses, and neighbors, Tara recognized the Pinellas Trail’s untapped potential as more than a path, but that it could be a vibrant eco-social corridor. She began the Sunline Initiative to catalyze that vision, convening a committee of placemakers, citizens, and professionals - supported through her role as Chair of the St. Pete Chamber Transportation Committee. Under her leadership, Sunline successfully partnered with the City of St. Petersburg to earn official Trail Town designation from the Florida Department of Environmental Protection, and is laying the groundwork for a new chapter of trail activation and community connection.
www.thesunline.org
When the Egmont Key Alliance faced dissolution in 2023, Tara helped steward the organization under Take MAR’s umbrella, ensuring its 30-year legacy of protecting Egmont’s natural and cultural heritage was not lost. In 2025, she guided the Alliance into an independent new chapter, positioning it to thrive with renewed leadership and vision. Under her direction, the Alliance has launched impactful initiatives such as the State of the Island stakeholder forum and the Great Egmont Key Cleanup, a multi-partner effort that restored the island after the devastating 2024 hurricane season.
www.egmontkey.org
Since 2019, Tara has helped steward her family’s portfolio of businesses - beginning in marketing leadership and now serving as a lead in business development and strategic partnerships.
Today, the Hubbard Enterprise Ecosystem includes Hubbard’s Marina, Hubbard’s Ferry, Hubbard’s Sea Adventures, Hub’s Marine Fabrication, the Friendly Fisherman Restaurant, and Hub’s Ranch & Grove (home to Wonderfield Farm) - extending the family’s legacy across tourism, vessel innovation, food, and regenerative agriculture.
Unified by a deep respect for place, the enterprise continues to evolve with a vision for resilient, community-driven services that honor its storied past while shaping a regenerative future.
Tara has also guided succession planning, governance, and strategic growth - securing ferry contracts, expanding business opportunities, and positioning the enterprise as a regional leader in waterborne transit and regenerative tourism.
In 2022, Tara co-founded Take MAR - More Action for Regeneration (Now MAR - Mindful Action for Regeneration) to spark community-powered ecological and social regeneration in Tampa Bay. As President of the Board and Director of Development, she secured city approval for the first native tree plantings on the Pinellas Trail, built cross-sector partnerships, and mobilized volunteers - achieving a 98% establishment success rate across hundreds of trees, even after major storms. She also led fundraising efforts, stewarded key donor relationships, and embedded the EOS framework to establish clear systems and accountability. Under her leadership, Take MAR helped steward initiatives like TREE, which continues to expand native canopy around the region, and Regenerate Rx, a nature-and-wellness retreat program backed by clinical research showing nearly 70% reductions in anxiety and depression among participants.
www.wearemar.org
From 2016–2022, Tara founded Om the Go, a venture that began with product design and evolved into global retreats. She developed and patented the Asana Pillow—a 2-in-1 travel yoga mat and neck pillow—featured in Forbes, Travel & Leisure, and more, and shared with leaders like Arianna Huffington. Her company also sponsored youth wellness programs and gifted products to schools and nonprofits. As Om the Go grew, Tara designed and led yoga x sailing retreats around the world—from the Caribbean to Europe—before returning home during the pandemic to root her retreat work at Wonderfield Farm.

“don’t let me tell you who I am, let me show you.” — tlh

In the Media

Women to Watch - The Gabber Newspaper

“Tara Hubbard charts her own course in a male dominated business.”
Click here.
St. Pete Innovation District - Tampa Bay Ocean Team

“Tune in for a conversation at the intersection of innovation and environmental stewardship.”
Listen to the podcast here.
Here’s why it’s Florida’s moment to lead on renewable energy

“The guest columnists argue that Florida can't just say no to oil drilling. It must embrace a comprehensive energy strategy.” Op-ed by Tara Hubbard & Caleb Quaid.
Click here.
St. Pete’s post-storm tree replanting efforts take root

“However, Hubbard said bureaucratic red tape has hampered planned projects in St. Petersburg. “I am so shocked at how hard it is to plant trees.”

Click here.
Egmont Key is more fascinating than we could ever imagine

“Tara Lynn Hubbard, co-founder of Take MAR (More Action for Regeneration), and chair of the nonprofit’s Egmont Key Alliance, which aims to rebalance the relationship between Egmont Key and those who still live in its presence.”
Listen to the podcast here.
Chickens and cattle and glamping, oh, my!

“As Tara Hubbard tells it, Wonderfield Farm’s very existence demonstrates how regeneration and repurposing of land and life happens when you’re open to opportunities.”
Click here.
Hubbard's Marina approved to run ferry between downtown St. Pete and downtown Tampа

“Tara Hubbard of Hubbard’s Marina shares her gratitude and excitement as her family’s business will oversee the operations of the Tampa Bay Ferry.”
Click here.
Tara Lynn Hubbard - Transformative Projects

“Tara Lynn Hubbard from the Sunline Coalition shares the vision for transforming the trail into a community-driven, economically vibrant, and connected regional asset.”
Click here to watch.
Food Forest Podcast: How to transform your existing orchard into a food forest?

“From agritourism and sustainable wildlife management to the struggles of the citrus industry, Tara shares her vision of regeneration and the urgent need to restore balance with nature.”
Click here to watch.